About Us


For more than 45 years, Life Fitness has been dedicated to creating fitness solutions that benefit both facilities and exercisers. Our mission to keep people active started with the Lifecycle exercise bike and continues with the widest range of cardio, strength and group training products in the fitness industry. 

Life Fitness New Zealand has the widest range of fitness equipment for home and commercial use in New Zealand. Life Fitness NZ has a Head Office located in Te Rapa, Hamilton and Reps throughout the country. 

Offering the country's largest and finest selection of fitness equipment, we continually strive to enhance the user experience by importing products with four essential elements in mind: ease of use, superior biomechanics, durability and intelligent design - each one comes with our unmatched level of service and support.

Life Fitness - It's more than just a name, it's what we live for!